The Role of Trust as Mediation between Perceived Usefulness and Perceived Ease of Use on Repurchase Intention



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Submitted Mar 27, 2022
Published May 20, 2022
10.24018/ejdevelop.2022.2.3.91

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The rapid growth of online stores encourages intense competition between e-commerce. It is difficult to keep customers using e-commerce. This study aims to determines the effects of perceived usefulness and ease of use on repurchases intention in Zalora e-commerce mediated by trust. The research was focused in Denpasar with 120 respondents. Data collection with google forms questionnaires. Then analyzed using path analysis and Sobel test. The result show perceived usefulness and ease of use have significantly and positively affects repurchase intention. Perceived usefulness and Perceived ease of use have a significant positive effect on trust. Trust has a significant positive effect on repurchase intention. Trust significantly mediate perceived usefulness and ease of use on repurchase intention

 

Keywords: Perceived Ease of Use, Perceived Usefulness, Repurchase Intention, Trust

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